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Core Values

International Quality level



PT. Prima Utama Dinamika upholds an international quality standard across various aspects of their lingerie production. In terms of fitting, the company adheres to international standards, ensuring consistent cup and wristband sizes. This commitment allows them to export their lingerie to global markets.

Affordable price for local market



One of their core values is providing affordable price for the local market. This is due to the difficulty in finding lingerie that fits Indonesian women's profiles and is reasonably priced.

Continuous Improvement



They strive to surpass industry norms and standards by embracing a culture of continuous improvement. Their credentials prove their steadfast dedication to excellence in all aspects of their organization, including social responsibility, sustainability, and employee welfare.

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