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Discover the realm of fashion and intimate apparel, and establish the fashion business of your dreams with us.


Local Pride Product for National & International Market


In today's landscape, consumers are increasingly opting to champion local businesses over corporate retail giants. Recognizing the pivotal role of local markets, we are committed to supporting both national and international arenas with our locally-inspired products. Our dedication to local pride transcends borders, exemplified by the successful shipping of our products to Canada for SanAmoreZ. By embracing a simplified approach, we are empowering local entrepreneurs to realize their dreams within the dynamic realms of the fashion and intimate apparel industry.

Meet the Expert


Established on 1st June 2010 – Prima is a trendsetter in the Indonesian women's lingerie and men’s undergarment market. From brassieres to shapewear – Our Journey began with a commitment to crafting top quality undergarment and apparel products.

With a rich history dating back to 1997, our strong foundation is supported by our sister company with extensive experience in catering the international market, spanning Europe, United States, and Australia with many experiences handling and developing high-end brands such as Emporio Armani, Calvin Klein, Victoria Secret, Hanes, and C&A.

Our dedication to excellence extends to the materials we use, adhering to the Oeko-Tex standard – and independent testing certification system ensuring skin-friendly and high-quality products.

Let’s craft the fashion business you dream of with us, now!


Our Mission


Provide good quality product with affordable price.

Our Vision


Bringing goodness into every product through creating and providing products with integrity. Presents good quality products made from good materials and good manufacturing process that are liked by all groups, both in terms of fashion and function.

Brands


Mid High Market

SanAmoreZ

SanAmoreZ is a local Indonesian brand that has primary focus on Gen Z, where we redefine comfort, sustainability, and inclusivity. At SanAmoreZ, we believe in providing the utmost comfort to our customers while remaining committed to protecting the environment and embracing diversity.



SanAmoreZ adalah sebuah lokal brand asal Indonesia yang memiliki fokus market pada generasi Z. Kenyaman, Sustainability dan Inklusivitas adalah 3 nilai utama yang ditanamkan pada SanAmoreZ. SanAmoreZ percaya dalam memberikan kenyamanan maksimal kepada pelanggan, sambil tetap berkomitmen untuk melindungi lingkungan dan merangkul keberagaman.


Mid Market

SanAmoreZ Kids

Welcome to SanAmoreZ Kids, where little dreams take center stage! Explore our whimsical world of adorable kids underwear, t-shirt, jogger, and hoodie sets, along with charming baby dresses and more, creating a delightful blend of comfort and style for the youngest members of your family. Embrace the joy of childhood with SanAmoreZ Kids – where every outfit is a playful expression of love and laughter.



SanAmoreZ Kids adalah brand lokal dengan fokus produk pada pakaian bayi dan anak-anak. Jelajahi dunia unik produk kami yang terdiri dari pakaian dalam anak, set kaos, jogger, dan hoodie menggemaskan, serta gaun bayi menawan.


Valerie

Valerie is a local Indonesian brand that has primary focus on middle market, where affordable luxury meet comforts. Valerie has various type of undergarments products such as basic bra, lingerie, panty, and many more.



Valerie adalah merek lokal Indonesia yang memiliki fokus utama pada pasar menengah, dimana kemewahan yang terjangkau bertemu dengan kenyamanan. Valerie memiliki berbagai jenis produk pakaian dalam seperti basic bra, lingerie, panty, dan masih banyak lagi.


Rheto

Rheto is a harmony essentials, where beauty meets comfort. Rheto is Oeko-tex certified basic bras and panties redefine everyday comfort, ensuring a healthy foundation for your confidence and style.



Rheto adalah harmony essentials, tempat keindahan bertemu kenyamanan. Rheto adalah bra dan celana dalam bersertifikasi Oeko-tex yang mendefinisikan kembali kenyamanan sehari-hari, memastikan fondasi yang sehat untuk kepercayaan diri dan gaya Anda.


Tori

Discover affordable comfort with Tori, your go-to destination in the mid range market undergarment industry. Embrace everyday ease with our collection of budget-friendly essentials, where comfort meets affordability to redefine your wardrobe essentials. Experience the comfort you deserve without breaking the bank – that's the Tori promise.



Tori merupakan brand underwear dengan target mid market yang memiliki produk terjangkau dengan kualitas bagus. Produk unggulan Tori diantaranya adalah panty dan basic bra.




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